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Bloomberg

Nike warns of sales decline as China weakness persists

Bloomberg · Just In
Bloomberg
Bloomberg
Just In

Nike warned that sales will decline this quarter amid persistent weakness in China and at its Converse brand. The world's largest sportswear company expects revenue to be down in the low-single digits in the three months that started Dec. 1, a surprising turn after two straight periods of growth. Bloomberg's Jennifer Creery reports.

Breakdown
  • Converse sales dropped 30% due to declining consumer interest 12s
  • Greater China sales fell 17% amid excess inventory and slow innovation 25s
  • North America and running category show some growth, but not enough 40s
  • Nike focuses on boosting in-store traffic and clearing inventory in China 57s
  • Nike has not provided full-year guidance, only quarterly outlooks 1m 34s