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CNBC

Mr. Beast on the future of content

CNBC · Just In
CNBC
CNBC
Just In

CNBC's Andrew Ross Sorkin discusses the highlights from this year's New York Times DealBook Summit.

Breakdown
  • Mr. Beast is currently the most followed person globally. 4s
  • He says YouTube is best for building a loyal community and business. 30s
  • Short-form platforms like TikTok offer less audience depth than YouTube. 39s
  • Creators must post on all platforms to reach fragmented audiences. 1m 6s
  • Authenticity is highlighted as key to Mr. Beast's success. 1m 24s