CNBC's Andrew Ross Sorkin discusses the highlights from this year's New York Times DealBook Summit.
Breakdown
- Mr. Beast is currently the most followed person globally. 4s
- He says YouTube is best for building a loyal community and business. 30s
- Short-form platforms like TikTok offer less audience depth than YouTube. 39s
- Creators must post on all platforms to reach fragmented audiences. 1m 6s
- Authenticity is highlighted as key to Mr. Beast's success. 1m 24s