Name: French Intermarché ad goes viral for not using AI
Uploaded: 2025-12-12T15:17:32.138Z
Duration: 1 min 39 s
Description: Praised for using actors and animation rather than AI, Intermarché’s heartwarming advert follows a wolf who evolves from a feared loner into a vegetarian cherished by all the other animals.

Praised for using actors and animation rather than AI, Intermarché’s heartwarming advert follows a wolf who evolves from a feared loner into a vegetarian cherished by all the other animals.

Paris

A Christmas advertisement from French retailer Intermarché has gained widespread attention on social media for its touching story and traditional animation. The ad, which tells the story of a wolf who chooses kindness and vegetarianism, was created by a French animation studio over six months with a team of 70 people, without the use of artificial intelligence.

The ad has been praised for its artistry and emotional impact, topping Christmas ad rankings in the UK and amassing over 30 million views in just a few days. Additionally, the use of Claude Françoise's classic song 'Le Mal-Aimé' in the ad has led to a resurgence in the song's popularity.

French Intermarché ad goes viral for not using AI

On social media, he's now famous as the White Wolf. Well, that's nice. Behind this Christmas tale is an ad for a major French retail chain. It tells the story of a wolf who struggles to make friends. He decides to stop eating animals and heads to the kitchen to cook vegetables instead. And to everyone's surprise, his recipe melts the audience's hearts. I'm literally crying because I just saw the Intermarché ad. It's a gem. Who's the genius who made this ad? It's incredible. He shows up to their Christmas dinner and they all run away. And I was like, oh my God. The kind wolf was brought to life by a French animation studio. It took six months of work and 70 people. A creation where artificial intelligence had no role. It would have been impossible to make with AI. We needed truly strong artistic work. These are real craftspeople, each with their own technical expertise, who put their heart into the project. The ad has even reached the British experts in this category. It tops the ranking of the best Christmas ad in the UK. And has been viewed over 30 million times in just a few days. And Claude Françoise's classic song Le Mal-Aimé has become a hit again, 51 years after its release.

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