Name: Adobe launches generative fill in Photoshop
Uploaded: 2023-05-24T05:16:20.173Z
Duration: 5 min 58 s
Description: Adobe Head of Digital David Wadhwani joins Bloomberg to discuss how the company is rolling out Adobe Firefly generative artificial intelligence into the design workflow, allowing users a way to add, extend, or cut content from images using simple text prompts.

Adobe Head of Digital David Wadhwani joins Bloomberg to discuss how the company is rolling out Adobe Firefly generative artificial intelligence into the design workflow, allowing users a way to add, extend, or cut content from images using simple text prompts.

San Jose

The release of Open AI's ChatGPT has accelerated the development of artificial intelligence and warnings about its impact on society.

Rise of AI

Adobe launches generative fill in Photoshop

Let's just start with the generative fill tool. And if you could tell us how in practice it would work and how it would meaningfully change the end product and perhaps create demand for new uses of the software. Absolutely. Scarlett thank you for having me on. Today's a big day for Adobe with the introduction of generative technology going into Photoshop for the first time. We actually launched Firefly which is our core generative capabilities seven weeks ago as a standalone capability so people could create images they could create text effects. Today the massive step forward for us and the industry is that we've taken that and we've natively integrated it into our creative cloud application starting with Photoshop first. So now someone working in Photoshop can as you see on the screen here start to affect the images and save hours of work simply by using text to help generate generate and fill information around it. And we do that in a way that leverages all of the authoring capabilities of Photoshop including its layers so that the work enables a lot more iteration a lot more exploration and a lot more productivity because of the way people are able to use it in their existing workflows. Right. And I know that Adobe is all about serving the creative community. I know also that Adobe ignited some anger earlier this year for potentially training a models on user files by default. I know that that's been resolved. But what did you learn from that episode. Communication is key. We've never trained on on user files that are part of creative cloud. We've been incredibly transparent through throughout this process. And in fact I think we've taken industry leading position on this. Everything that we've used to train our models we have absolute right to use it. So it's you know and we are we have the complete origin of that content so that we've been able to be completely transparent with everyone. How our models are trained. We've also been able to you know to announce that because we know where the content is coming from principally Adobe stock we are also going to be compensating the contributors for the benefits that we get and the industry gets from the content. So we're very excited about how this can be positive for creators. Now David I think that incident is a good example of just how sensitive folks are approaching the use of A.I. in creation of assets. When I think about kind of the impact outside of Adobe of what your customers are using your products for I have to ask the question that I think a lot of folks are asking these days when it comes to A.I. misinformation when it comes to tools to creating that misinformation. Where is the role of folks like yourself in making sure that we don't have kind of A.I. generated misinformation out in the world. How is Adobe thinking about what I'm sure will continue to be a tricky issue as generative I really gets into the hands of people at large. Yeah I think I think we all in the tech industry need to take a very lean in position on on working with governments and regulators to address this issue. So our position has been and we've worked with both the White House and Capitol Hill. We've also been very involved with with the EU with their A.I. Bill of Rights. And we believe that the right approach here is to do something called contra content credentials. What content credentials effectively does is it's a nutrition label for every piece of content you see online. And we make sure that anything that flows through our products whether it's the A.I. generated capabilities of Firefly or whether it's our core flagship applications like Photoshop have the provenance or have the origin of all that content in it so that when someone sees it ultimately on a Web site they can go and look at and say well what was this and how was it generated so they can use their own judgment about whether this is content that they want to depend on or content that they don't trust. So I spent a lot of time in the social media space. I spent a lot of time with creators and advertisers. They're trying to move really fast. They are looking at things like CapCut. Some of your competitors can. But there's a slew of new kind of startups who are pushing in and seemingly trying to take some of Adobe's traditional creation business. How are you facing competition from these kind of younger players who are perhaps not providing that digital provenance that you guys are committing to. Well first of all you know the Adobe core business for creative and our business overall continues to grow. I think we as you probably saw in our last earnings call we had a great quarter. We beat and then we raised our guidance for the year. So the core machinery continues to grow both in terms of what we're doing for creative professionals but also this massive and growing population of creativity for all. Everyone that's part of the creator economy that are the younger generations and students that are looking to add more content that stands out. So we're benefiting from from all of that at the foundation. We think innovation is key and we think the way that works is having a set of products from Firefly which you can use just for fun and enjoy yourself to Adobe Express which is perfect for knowledge workers and and create a creator professional creator economy all the way to Photoshop and then enable everyone to sort of create along that continuum and enable them to work together on that. So we feel very good about the breadth of offerings and the onboarding that users have into those offerings. Well speaking of startups of course you led the purchase of the design startup Figma not so long ago. And the US government is preparing a lawsuit to potentially block it. And we know the UK has already done so. Your CEO has said that you're working to convince authorities that it's not not anti-competitive. How's that going. Very quickly. We're we're cooperating and sharing all the information that we have with the regulators around the world. Our core belief and continues to be that the substance of the case is that this is an adjacency that's good for the industry and good for consumers. We see a lot of potential benefits and and we're confident in the case and we just have to let the process play out.

For the first time, Amnesty International has accused Hamas and its allies of committing crimes against humanity, following an investigation into the 7 October 2023 attacks on Israel. The organization found that 1,221 people were killed and said the mass killing of civilians amounted to extermination.

Jerusalem

Middle East Conflict

Amnesty accuses Hamas of 'crimes against humanity' for Oct. 7 attack

The “Architects of AI” were named Time's person of the year Thursday, with the magazine citing 2025 as when the potential of artificial intelligence “roared into view” with no turning back.

Time magazine names 'Architects of AI' as person of the year for 2025

Message board website Reddit filed a lawsuit on Friday (December 12) asking Australia's High Court to overturn the country's social media ban for people under 16 as well as its inclusion in it, calling the law an infringement of free political expression.

Council of the City of Sydney

Reddit sues to overturn Australian social media ban

As tensions rise with Venezuela, U.S. President Donald Trump said land operations could start "pretty soon." Sources tell CBS News the administration is also planning more tanker seizures.

Washington

Trump says Venezuela land operations could begin 'pretty soon'

One day after capturing an oil tanker off Venezuela's coast, the U.S. has sanctioned three of Nicolas Maduro's nephews, along with six other oil tankers.

Trump ramps up pressure on Maduro with new sanctions

The EU has decided to keep the assets of the Russian Central Bank immobilised for the foreseeable future. The ban, which is based on a provision for economic emergencies, pushes back against external attempts to release the €210 billion in assets before Ukraine is compensated.

Moscow

Ukraine Invasion

EU triggers emergency clause to indefinitely immobilise Russian assets

Nobel Peace Prize laureate and Venezuelan opposition leader Maria Corina Machado said she planned to take her award back to Venezuela, but declined to say when she would return to her home country after leaving in great secrecy to receive the honor.

Caracas

Nobel peace laureate Machado vows to take award home to Venezuela

Japanese authorities are assessing damage after a 7.5 magnitude earthquake struck northern Japan, followed by multiple aftershocks. In response, officials have issued a warning about the possibility of a megaquake, defined as a magnitude 8.0 or higher event.

Tokyo

Japan alerts citizens about possible megaquake

A Maryland judge has ordered the Trump administration to immediately release Kilmar Abrego Garcia from ICE custody. Abrego Garcia was wrongfully deported to El Salvador and was later detained for potential deportation to another country.

Judge orders Kilmar Abrego Garcia's immediate release from ICE custody

About 500,000 people are fleeing renewed clashes on the Thailand-Cambodia border. Over a dozen were killed as fighting shatters a US-Malaysia-brokered peace deal amid a decades-old temple land dispute.

Samraong

Half a million flee as Thailand-Cambodia border clashes escalate

The U.S. has seized an oil tanker off the coast of Venezuela, President Donald Trump said on Wednesday, ratcheting up tensions with Caracas.

Trump confirms seizing of Venezuelan oil tanker

The U.S. House has approved a bill to end all Caesar Act sanctions on Syria, sparking cautious optimism in Damascus as the measure moves closer to becoming law.

U.S. House votes to lift Caesar Act sanctions on Syria

Myanmar's military bombs a hospital in western Rakhine state, at least 31 people are killed and dozens injured.

Rakhine

Air strike in Myanmar killed at least 31 people, dozens injured

The U.S. military seized a large oil tanker off the coast of Venezuela. Attorney General Pam Bondi said the ship had been used to violate sanctions on oil from Venezuela and Iran.

U.S. seizes oil tanker off Venezuela coast

The daughter of Venezuelan opposition leader Maria Corina Machado has accepted the Nobel Peace Prize on her mother's behalf in Oslo, Norway. Machado, who lives in hiding in Venezuela, is set to make an address on Thursday.

Oslo

Venezuela's Machado awarded Nobel Peace Prize in absentia

President Volodymyr Zelenskyy is commenting on potential elections in Ukraine under certain conditions. Former U.S. ambassador to Ukraine John Herbst joins CBS News with more on the war against Russia.

Kyiv

Zelenskyy prepared to hold elections after Trump questions motive

A renewed outbreak of fighting between Thailand and Cambodia has derailed a US-brokered peace agreement, with cross-border shelling and air raids forcing more than half a million civilians to flee their homes.

Bangkok

Border dispute between Thailand and Cambodia flares up again

U.S. immigration agents used pepper spray against protesters in Minneapolis on Tuesday as residents blocked the officers’ vehicles and forced them to leave the area.

Minneapolis

Minneapolis protests erupt over ICE operation targeting Somalis

In Australia, millions of kids' social media profiles are going dark, as the country's new social media ban takes effect for anyone under 16. Jo Ling Kent reports.

Canberra

Australia's social media ban takes effect for kids under 16

President Trump, in recent months, has dismissed concerns about affordability, but this evening, in the battleground state of Pennsylvania, he is focusing on the crisis and touting his administration's efforts to lower the cost of living. Nancy Cordes has more.

Pennsylvania

Trump tries to flip the script on affordability

Dozens of protesters blocked a highway near Tel Aviv to demonstrate against moves by the Israeli government to force some ultra-Orthodox Jews into mandatory military service, something they are currently exempt from so they can study the Torah full time.

Tel Aviv-Yafo

Bill over ultra-Orthodox military conscription sparks protests in Israel

President Trump has told Politico that Nicolas Maduro's "days are numbered" in Venezuela. Political strategists Kevin Sheridan and Hyma Moore join with analysis.

Trump says Maduro’s “days are numbered”

The FBI has released a new photo of former Olympian Ryan Wedding, whom the bureau’s director has described as a “modern day iteration of Pablo Escobar.” The ex-skier and snowboarder remains at large as agents continue their search.

FBI releases new photo of alleged drug kingpin Ryan Wedding

Ukraine President Volodymyr Zelenskyy met Pope Leo XIV and Italian Premier Giorgia Meloni in Rome on Tuesday (December 9), meanwhile voicing his refusal to surrender territory to Moscow despite pressure from Washington for territorial concessions.

Rome

Zelenskyy seeks backing from Pope Leo XIV, Italian PM Meloni

A federal judge said Tuesday (December 9) that the Department of Justice can unseal the Ghislaine Maxwell sex trafficking case records. CBS News' Scott MacFarlane has more details.

Judge says DOJ can unseal Ghislaine Maxwell trafficking case records

Prosecutors on Monday (December 8) released new evidence seized from Luigi Mangione on the day of his arrest. He is accused of killing UnitedHealthcare CEO Brian Thompson a year ago and has pleaded not guilty.

Manhattan

New evidence introduced in Luigi Mangione case

The EU antitrust enforcer has opened an investigation into the U.S. tech giant over its use of online content to power its AI services, a move that threatens to ratchet up transatlantic relations.

Brussels

EU Commission opens probe into Google over AI

The U.S. government said the approval, which comes in exchange for a 25% surcharge, would also be available to other chipmakers like Intel and AMD.

Trump gives Nvidia green light to sell H200 chips to China

Ukraine is set to present a revised peace plan to the United States on Tuesday following President Volodymyr Zelenskiy’s talks in London with the leaders of France, Germany, and Britain.

London

Ukraine to share revised peace plan with U.S., Zelenskiy says

The International Criminal Court Tuesday handed down a sentence of 20 years to a Sudanese militia leader for war crimes and crimes against humanity committed during the country's civil war two decades ago.

See The Full Story

Rise of AI