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CNBC

Apple's AI strategy at 50: Here's what you need to know

CNBC · New
CNBC
CNBC
New

Apple, on its 50th anniversary, is making significant changes to its artificial intelligence strategy by opening Siri to competing chatbots and leveraging Google's Gemini models.

Breakdown
  • Apple opens Siri to rival chatbots and uses Google's Gemini models. 9s
  • Apple lost its AI lead due to a privacy-focused approach. 18s
  • Apple is waiting while rivals invest heavily in AI infrastructure. 33s
  • Apple ended the quarter as the best performer among major tech firms. 55s
  • Optimism remains for Siri's transformation and Apple's late-entry strategy. 1m 3s
AppleArtificial Intelligence