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CNBC

Ad industry grows frustrated with ChatGPT's advertising rollout

CNBC · 13 days ago
CNBC
CNBC
13 days ago

CNBC's Julia Boorstin reports on news regarding OpenAI and the advertising industry's growing frustrations with ChatGPT's ad rollout.

Breakdown
  • OpenAI's ad pilot ends soon, reaching 5% of daily mobile app users
  • Ad industry frustrated by slow rollout and $250,000 brand commitment 8s
  • OpenAI says slow rollout is intentional, citing positive early signals 32s
  • Truist projects OpenAI's AI ad business to exceed $5B by 2028 1m 10s
  • Google expected to sell $252B in search ads, may benefit from OpenAI's pace 1m 20s
Media & AdvertisingArtificial Intelligence