CNBC’s Dom Chu with WNBA Commissioner Cathy Englebert, join 'Money Movers' to discuss the American Century Golf Tournament, expanding the WNBA and the league's growth,

WNBA Commissioner Cathy Engelbert spoke about the league's significant growth, noting that average franchise valuations have risen from $5 million to between $260 million and $270 million. Engelbert attributed this surge to increased revenues from ticket sales, corporate partnerships, and media deals, including a new national agreement with NBC. 

The commissioner also highlighted the league's ongoing expansion, with new teams recently announced for Cleveland, Detroit, and Philadelphia, and further additions planned for Toronto and Portland. Engelbert emphasized the importance of balancing expansion with player opportunities and maintaining strong talent pipelines from both college and international levels.

WNBA Commissioner: Valuations going up from $5M to $260M on average

Let's bring in Dominic Chew. He's at the American Century Championship in Tahoe and joins us with a special guest. Hey Dom Absolutely. Kathy Engelbert the WNBA commissioner is with us right now. And as she just mentioned a Magnificent setting for not just golf but for everything else in Lake Tahoe. Thank you for being here with us Great to be here, Don All right So let's talk a little bit about first why you're here you are going to be playing in this celebrity and golf tournament that happens Why are you doing this? What are you are you a golfer? Are you having fun with this? Do you feel as though this is something that you want to do not just for yourself? But for also the profile of the WNBA right all the above certainly. There's a lot of corporate partners out here There's a lot of great You know NBA and former NBA players who have obviously been huge supporters and advocates for the W as well Chatted with Steph Curry and Grant Hill last night and Kyle Lowry. So so some fun, but some work, too All right. Now Carl had mentioned just now this idea that there's an expansion mode that's happening That is not without a reason. There is a lot of popularity that's growing for the WNBA The iron is as hot as it's ever been How do you capitalize on that and really start to take that momentum higher? Well, you know in any business scale is important So I came into the league We were 12 teams who weren't in the Bay Area and now look at the Golden State Valkyries who just tipped off this season They're killing it and then we felt that a team was the right number for now through the end of the decade So we just added Cleveland Detroit and Philly just a week ago announced and they'll come in in 28 29 and 2030 And so I think a team will be the right number But you're trying to balance the game and the players and the opportunities for more roster spots for players You're balancing all that with great cities that either had W teams before or never had them like Philly and Golden State So And then next year, we'll add Toronto and Portland So we're in a good place and I think the talent is there both at the college level and the international level There's also a huge case being made right now that there are a lot of tailwinds Not just for women's sports, but for sports in general. I speak specifically with regard to team valuations What can you tell us about how the valuations picture is looking for the WNBA? These of the all of the other valuations we've seen skyrocket across major league sports Yeah I think we've run into the confluence of a lot of positive elements as it relates to valuation whether it's a valuation of the patch on the uniform an ad spot on a media buy Or the valuation of a franchise and that's all driven by revenue and a multiple of revenue and about five years ago That wasn't quite there for the W or women's sports We raised capital in February of 22 that helped us grow the league from what I call an adolescent into kind of a young adult Now and we're maturing and so we're in a hyper growth phase So I think our teams are now seeing a lot more revenue for gate for their corporate partnership for local media deals We've obviously just signed including with NBC a great National media deal to start next year And so that all drives into the multiple ultimately and the in the valuation evaluations have gone from five to two hundred and sixty two hundred and seventy million on average

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