The Trump administration is discussing policies that would make it harder and more expensive for pharmaceutical companies to advertise directly to patients, in a move that could disrupt more than $10 billion in annual ad spending.

Washington

The Trump administration is evaluating new policies that would increase restrictions on direct-to-consumer pharmaceutical advertising. Two main options under consideration are requiring drug makers to disclose more side effects in advertisements, making them longer and more expensive, and working with Congress to limit the tax deductions pharmaceutical companies can claim for advertising expenses.

These proposed changes are driven by concerns that such advertising encourages unnecessary drug consumption. The United States is one of only two countries globally, alongside New Zealand, that allows this form of advertising. Media organizations, represented by the National Association of Broadcasters, have voiced opposition, highlighting the potential negative impact on funding for local news, as pharmaceutical companies are among the largest spenders on television advertising.

Trump admin. weighs crackdown on pharma ads

Rachel tell us exactly how the Trump administration is trying to make it harder for these drug makers to advertise directly to potential patients. So discussions are ongoing but they've narrowed their focus to two primary options. One of them would be to require drug makers to disclose more side effects in each ad which would make it longer and more expensive. The second option would be working with Congress to increase the amount of taxes that drug makers would have to pay. Right now they can deduct advertising expenses as business costs on their taxes. But the administration is explored exploring changing that which would make advertising therefore more expensive. And let's just back up for a moment here. Why is the Trump administration trying to do this. Health and Human Services Secretary Robert F. Kennedy Jr. has taken issue with these ads and argued that the United States is one of only two countries in the world that allow pharmaceutical companies to advertise directly to consumers. And his argument is that those advertising those advertisements lead to people and patients consuming more pharmaceutical drugs than they otherwise would. And he thinks that's that's a bad thing. Yeah I learned something from your story which is that the only other country that allows this this kind of direct to consumer advertising is New Zealand. The National Association of Broadcasters which represents those media companies is opposed to this potential policy change. What is their explanation. I think their explanation is that advertising in all forms is an important avenue to fund local news and get information about the weather and local news out to out to people where they are. And I think this would be a significant hit if HHS were able to rein in these ads because the pharmaceutical industry was the third largest spending industry on television advertising last year according to data from Media Radar. So it would be a significant hit if these ads were restricted especially on television.

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