Latitude Margaritaville, a 55+ community, is inspired by the vibes of the late musician Jimmy Buffett. It's just one of the 800 active adult communities in the U.S., where retirees are finding community, and more.

Daytona Beach

Latitude Margaritaville in Daytona Beach, Florida, is a 55-plus residential community inspired by the late Jimmy Buffett's music and lifestyle. The development, which features themed decor, social activities, and resort-style amenities, has attracted significant interest from retirees seeking an active and communal environment.

Homes in the community sold quickly, with the development now sold out. Residents highlight the instant sense of belonging and active lifestyle, with many citing the community's focus on fun, friendship, and minimal politics. Latitude Margaritaville is part of a growing trend in active adult communities across the United States, with the market expected to continue expanding in the coming years.

Not exactly wasting away in this Margaritaville

We all know this beloved Jimmy Buffett tune, but as Martha Teichner saw firsthand, retirees living in real-life Margaritavilles are far from wasting away. You'd think everybody drank the Kool-Aid before moving on to the margaritas. If I said Margaritaville, Jimmy Buffett, what immediately is the picture in your mind? The beach, laid back, cool vibes. It's a lot of fun. It's like a resort here. It's actually Latitude Margaritaville, a 55-plus community in Daytona Beach, Florida. Well, first, it's 55 and better. Tamara Baldanza-Decker, Margaritaville's chief marketing officer, lives and breathes the brand. This is Latitude Margaritaville, Daytona Beach. Watching the sun bake. Inspired by the tropical utopia the late Jimmy Buffett sang into existence and turned into a hospitality empire. From the street signs, to the slogans plastered all over the place, to the elaborately decorated golf carts, everything is Margaritaville messaging. So come on, you parrot heads, fins up. That also comes from Jimmy. So yeah, you've got fins to the left, fins to the right, and you're the only bait in town. It's a rallying call, it's a hello, it's a goodbye. Starting prices for the 3,600 homes, the low 300,000s. This was the first of three existing Margaritaville adult residential communities, with more on the way. Fins up, fins up. Here in Daytona Beach, 300 would-be buyers camped out all night before sales opened in 2018 and partied. The homes at Latitude Margaritaville, Daytona Beach sold as fast as they were built. Since our visit, they've sold out. There are now nearly 855 plus active communities in the United States. The market is growing by more than 4% a year and is expected to top $800 billion by 2030. My friends are gonna be there too. Meet Jordan Statler, 72, divorced, a party-hardy Latitudian since 2019. She prefers rock and roll to Jimmy Buffett. But take a look at her house. It's a shrine to the Margaritaville mindset. There's friends, there's people, there's music, there's food, there's drinks. It was like, this is a built-in lifestyle. Instant community at an age when isolation can be a killer. To keep things friendly, it is a would-be politics-free zone, although partisanship isn't entirely absent. Did you come here expecting to meet somebody and get married? I had lost my husband, and I didn't even want a date at that time when I moved here. I just wanted friends. But one thing led to another for retired flight attendant Sally Kitchens and retired software product marketer Gene Schmidt. Recently, they got married. People coming here, they didn't come here to die. They came here to have a good time. I need a margarita. During happy hour at the Bar & Chill, we saw this. You got to walk fast. And this. Fins up, man. So what else is there to say but fins up? And it's 5 o'clock somewhere. Not bad.

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