James Gunn defends Superman's soft international box office
IGN · New
IGN
New
Superman is still flying high at the global box office, but its international numbers seem softer than expected. Despite pulling in $400 million so far, the film is underperforming outside of the U.S., and director James Gunn thinks part of it is lack of brand awareness, and real-world political strife.
Breakdown
- Superman has led the global box office for two weeks, earning over $400 million. 36s
- James Gunn attributes lower international sales to Superman's lesser recognition and anti-American sentiment. 53s
- Gunn dismisses rumors that the film must reach $700 million globally to succeed. 1m 27s
- The film holds an 83% critic score and 92% audience score on Rotten Tomatoes. 1m 39s
- Gunn remains optimistic, citing strong word-of-mouth and a positive start for the new DC universe. 1m 51s