"KPop Demon Hunters" has become the No. 1 movie on the Netflix streaming platform. Fans from all over the world are flocking to South Korea to sample food and fashion, and visit locations featured in the animated film.

Seoul

The Netflix film 'K-pop Demon Hunters' has become a global sensation, breaking viewership records and significantly boosting interest in Korean culture. South Korea's largest theme park, Everland, has opened a dedicated exhibit, and the film's influence is credited with a notable rise in tourism, as fans seek to experience locations and cultural elements featured in the movie.

Industry experts note that streaming platforms like Netflix have expanded the range of Korean content available internationally, allowing for greater cultural export and commercial opportunities. Merchandising tied to the film, such as themed noodles, has seen strong sales, reflecting the broader economic impact of the film's popularity.

How South Korea is cashing in on 'KPop Demon Hunters'

The Netflix hit K-pop Demon Hunters is breaking viewer records and driving new demand for all things Korean. Samsung C&T Resorts Everland, South Korea's largest theme park, opened a K-pop Demon Hunters exhibit this fall. Even the youngest fan can tell you why the film's attracting such interest. I think people are eating Korean food or like Korean culture because in the movie they eat Korean food or know Korean culture more and they want to see in the real place if they're real or fake. The Everland Netflix deal follows the film's record-breaking summer box office receipts which made it the most popular Netflix film of all time. After working with Netflix on a couple of projects last year, we reached out mid-July and have coordinated with Netflix Korea and their U.S. headquarters. We plan to create more K-culture zones or experiential spaces in the future. Tourism to South Korea has risen more than 20 percent this year with forecasts pointing to more than 20 million visits, many inspired by the K-pop Demon Hunter phenomenon. I've seen K-pop Demon Hunters a few times, loved it. It's kind of been fun throughout our trip being able to spot things throughout the movie and it helped us kind of connect to the city and the culture a bit more. Naksan Park is one of several real-world historic sites featured in K-pop Demon Hunters. Alongside the fashion, food and music also portrayed in the film, it's part of a wider cultural package that many fans are experiencing on their own. I think a lot of K-pop fans actually are first K-pop fans but then you never stop here. Then you're into K-food, skin care, K-drama. It always builds up and a lot of people like me then are like, okay, I want to learn the language or maybe even study in Korea or maybe even work in Korea. Experts see the success of streaming productions like K-pop Demon Hunters broadening the country's cultural appeal. With the traditional platform that is television network and cable television network, the genres that could be shown on television were very limited. Romance dramas, family dramas, at best gang dramas, right? But with Netflix, the boundaries have been totally opened wide. And on the business side, commercial tie-ins are expansive. Some merchandising products are big sellers and noodles, K-pop Demon Hunters ramyeon, are often sold out.

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Taipei City

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Breakdown