B.C.'s premier says the province is making ads to "defend British Columbians" and Canada's forestry industry against U.S. tariffs. It comes as Ontario pulls its own ad off the air after it angered U.S. President Donald Trump.

British Columbia

Donald Trump has signed an order to impose tariffs imports into the U.S. from countries including China, Mexico and Canada.

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The British Columbia government is preparing to launch a digital advertising campaign aimed at U.S. audiences to raise awareness about the impact of tariffs on Canadian softwood lumber. The initiative comes after U.S. tariffs and duties on Canadian softwood rose to 45 percent, significantly affecting the province's forestry industry and leading to operational reductions at several sawmills.

Premier David Eby stated that the ads will focus on how tariffs increase prices and will be targeted at American regions most affected by the new duties. The ads, which will not appear on TV or radio, are expected to roll out in November. The campaign follows a similar effort by Ontario and comes amid ongoing trade tensions between Canada and the United States.

B.C. government will roll out anti-tariff ads in November

Such trade barriers hurt every American worker and consumer. This ad by the Ontario government won't be on the air for long. Premier Doug Ford says he's pulling it on Monday, after it airs during the World Series Games this weekend. U.S. President Donald Trump has said he's terminating trade negotiations with Canada over the ad. But as one ad campaign goes, another appears to be on its way. We are going to be doing some targeted ads to ensure that the voice of forestry is represented. In a post on Exxon Friday, B.C. Premier David Eby said Americans need to hear how tariffs raise prices. We are making ads to defend British Columbia and Canada's forestry workers. U.S. tariffs and duties on Canadian softwood rose to 45 percent over a week ago, a devastating blow to an already struggling industry. This week, the family-owned Sinclair Group Forest Products announced it will be scaling back operations at three of its sawmills, affecting about 350 workers. Talking to forest workers, they want us to fight to make sure that the Americans understand, that Ottawa understands that our industry is important. A forestry industry consultant says the topic is sensitive, and some tactics are not working. According to a political expert, the B.C. government's move makes sense, but its effectiveness will depend on how the ads will look. The key thing that B.C. is going to have to balance is creating an ad that's effective for creating the message that they want, but so much so that it doesn't cause an overreaction from Donald Trump. A spokesperson with the B.C. Ministry of Jobs, Economic Development and Innovation says the ads will be digital, not for TV or radio, and they will target U.S. audiences most affected by the new tariffs. The ads are expected to roll out in November. Jana Bailão, CBC News, Vancouver.

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Ukraine Invasion

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Baghdad

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Beirut

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London

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West Bloomfield Township

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Salt Lake City

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B.C. government will roll out anti-tariff ads in November

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