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CNBC

Apple CEO Tim Cook to staff: AI is 'ours to grab'

CNBC · Just In
CNBC
CNBC
Just In

CNBC’s Steve Kovach joins 'Money Movers' to discuss st Apple's Tim Cook hinting at AI acquisitions.

Breakdown
  • Tim Cook told staff that AI is a major opportunity and Apple will invest significantly. 26s
  • Apple has acquired several small companies this year, with only one related to AI. 45s
  • Potential AI partnerships or acquisitions include companies like Perplexity, Anthropic, and Mistral. 1m 21s
  • Cook indicated Apple may partner with AI firms instead of making large acquisitions. 1m 35s
  • Apple is weighing investment in AI to improve products such as Siri. 1m 48s
AppleArtificial Intelligence