Name: AI and holiday shopping
Uploaded: 2025-11-14T03:40:31.831Z
Duration: 1 min 47 s
Description: The busy holiday shopping season is already underway and shoppers are leaning into AI In a big way this year.

The busy holiday shopping season is already underway and shoppers are leaning into AI In a big way this year.

California

The holiday shopping season is underway, with a notable increase in the use of artificial intelligence tools by consumers. According to a survey by Accenture, eight out of ten shoppers plan to use AI to assist with their holiday purchases, prompting retailers to adapt to changing consumer behaviors. 

While AI is helping simplify shopping decisions and boost consumer confidence, the abundance of choices is causing stress for 85% of shoppers. Additionally, the shift toward online shopping is contributing to burnout among frontline retail workers, although most shoppers still intend to spend at least as much as they did the previous year.

AI and holiday shopping

Holiday shopping season is already upon us and shoppers are leaning into AI in a bigger way this year. Evan Brown has more in this edition of our Fox on Tech series. It seems to start earlier every year. The busy holiday shopping season is kicking off and we're already seeing a big shift in retail behavior thanks to artificial intelligence. The professional services company Accenture says its annual survey shows eight in ten consumers plan to use AI tools for holiday shopping and retailers are taking note. It's able to draw across you know the huge range of information out there and explain things to shoppers in very simple and understandable terms and I think that human nature of AI as a tool is the thing that's driving that huge step up in usage. But with all that new technology comes new frustration. Shopper stress is intensifying this year with some 85% of customers saying they're feeling overwhelmed with too many choices. But experts say the new AI tools can actually help streamline those options. Helping them with with resolving this question around having overwhelming decisions, raising their level of confidence, they're actually choosing the right things. And of course what happens online is having a big impact on brick-and-mortar stores. A growing number of frontline workers are reporting burnout and fatigue mostly because of angry or impatient customers. And with more consumers doing their shopping online, retailers are concerned about worker retention. They're a thought for frontline retail workers this year. Overall shoppers aren't slowing down this holiday season. Nine out of ten of them plan to spend at least what they spent last year. In Miami, Eben Brown, Fox 32 Chicago.

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