Name: What does the global revival of denim mean for Lesotho?
Uploaded: 2025-12-07T15:22:39.060Z
Duration: 5 min 19 s
Description: In Lesotho, designer Khotso Koena is reviving denim the local way. He is partnering with seasoned tailors to craft fashion that is proudly rooted yet globally rated.

In Lesotho, designer Khotso Koena is reviving denim the local way. He is partnering with seasoned tailors to craft fashion that is proudly rooted yet globally rated.

Maseru

The global resurgence of denim as a symbol of cultural pride and fashion staple is prompting change in Lesotho, a country long known for its denim exports. Traditionally, Lesotho has produced millions of jeans annually for major international brands, with the vast majority exported to the United States.

Now, local entrepreneurs such as Hotza Gwena, founder of Savvy Jeans, are leveraging Lesotho's skilled workforce and denim legacy to build homegrown brands. This movement reflects a broader push for local ownership, economic resilience, and a reimagined future for the nation's textile industry, aiming to reduce reliance on foreign clients and foster innovation.

What does the global revival of denim mean for Lesotho?

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