LeadStory
Africanews

The startup exposing digitally-altered social media content

Africanews · 21 days ago
Africanews
Africanews
21 days ago

In a world of picture-perfect posts, it’s getting harder to tell whether the image you're looking at has been digitally enhanced. At VivaTech in Paris, a Canadian startup is using AI to uncover the hidden edits behind influencer content.

BreakdownGenerated by LeadStory AI
  • A Canadian startup uses AI to detect digital edits in social media influencer posts. 12s
  • The tool analyzes influencer accounts and assigns a 'retouched score' to each. 47s
  • Brands can use this data to identify influencers who produce more authentic content. 53s
  • Experts warn that current detection tools are sometimes unreliable and can misclassify content. 1m 0s
  • The challenge of detecting digital edits is evolving as AI technology advances. 1m 26s
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