Olympians eye their next steps upon return to Canada
Canadian Olympians are set to encounter numerous opportunities as they return from the Paris Games. Displaying their medals, athletes were greeted by cheering fans across the nation. This post-Olympic phase is crucial for medalists like Josh Liendo, who secured a silver in the 100-metre butterfly. Experts highlight the potential for new endorsements that can bolster their training funds and future plans. Endorsements play a significant role in an athlete's career, providing them with financial stability and helping them plan for life after the Olympics. An example of this is the gold medal-winning b-boy Phil Wizard, whose social media posts prominently feature brands like Red Bull and Lululemon, indicating potential lucrative sponsorship deals. Athletes who reach the podium also receive prize money. The gold medal-winning men's 4x100 metre relay team, for instance, each earned at least $88,000. In contrast, diver Nathan Zombour-Murray, who won a bronze, is guaranteed $10,000 from the Canadian Olympic Committee. Triple gold medalist Summer McIntosh, who featured in Air Canada ads before the Paris Games, plans to balance her studies with continued training. She aims to build on her recent achievements and further her athletic career. As they navigate their post-Olympic journey, these athletes face the excitement of autograph signings and the pride of their Olympic accomplishments.
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Paris Olympics
The 2024 Summer Olympics are underway in Paris, with competition lasting until mid-August.