Name: El robo del Louvre inspira una campaña publicitaria de montacargas
Uploaded: 2025-10-24T14:50:10.987Z
Duration: 1 min 55 s
Description: Una empresa alemana ha lanzado una campaña publicitaria humorística después de que se descubriera que uno de sus montacargas fue utilizado en el robo de joyas del Louvre a principios de esta semana.

Una empresa alemana ha lanzado una campaña publicitaria humorística después de que se descubriera que uno de sus montacargas fue utilizado en el robo de joyas del Louvre a principios de esta semana.

Berlin

A recent high-profile robbery at the Louvre Museum in Paris involved the use of a German-made mobile freight elevator, which was central to the theft of Napoleonic jewels valued at over 88 million euros. The manufacturer, surprised by the involvement of its product, decided to respond with a light-hearted social media campaign highlighting the lift’s speed and capacity, using the tagline 'When you need to move fast.'

The company’s CEO emphasized that the campaign was intended humorously and clarified that the company was not involved in the crime. Public reaction to the campaign has been largely positive, with most people understanding the intended humour. Meanwhile, the search for the stolen jewels and the perpetrators continues.

El robo del Louvre inspira una campaña publicitaria de montacargas

Al parecer, unos ladrones escapan tras llevar a cabo lo que algunos llaman el atraco del siglo. Estas imágenes muestran lo importante que fue este elevador de muebles para el robo, que vio más de 88 millones de euros en joyas napoleónicas robadas del Museo del Louvre de París. Para la empresa alemana que fabrica este montacargas móvil, fue una sorpresa ver que uno de sus aparatos fue utilizado en el robo. Pero al director general del fabricante, la noticia le hizo pensar. Mi mujer y yo nos enteramos del robo del Louvre el domingo a la hora de comer. Y luego, por supuesto, después de que supiéramos que no hubo heridos y que nuestro Burka Agile fue utilizado, pensamos en hacer, con sentido del humor, bromas al respecto en Instagram o Facebook. Y el lunes por la mañana mi mujer tuvo la idea. La idea era esta, una campaña en las redes sociales con el titular, Cuando necesitas moverte rápido. Lee el Burka Agile mueve hasta 400 kilos de tus objetos de valor a 42 metros por minuto. Silenciosa como un susurro gracias a un motor eléctrico de 230 voltios. Por suerte para nosotros, la mayoría de la gente ha pillado el humor y sabe que no estamos implicados en el robo. Y estamos muy contentos con la reacción hasta ahora. La caza de los ladrones del Louvre continúa mientras crece la preocupación de que las joyas nunca puedan ser recuperadas. Pero esta empresa espera que su irónico anuncio pueda al menos mejorar la reputación de la ingeniería alemana. Para ver más vídeos de la ONU, visite www.un.org

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