Maggie Timoney, Heineken U.S. CEO, joins 'Power Lunch' to discuss the company's non-alcoholic drinks, how to build the consumer base and how the brand is navigating tariffs.
Breakdown
- Heineken Zero Zero has seen double-digit growth and is available at major retailers. 28s
- Non-alcoholic beer now accounts for just over 1% of the category, with Heineken leading. 1m 55s
- Heineken has invested tens of millions in marketing and partnerships for non-alcoholic products. 1m 37s
- The company is managing tariff risks by focusing on core brands and innovation. 2m 20s
- Heineken is testing a new product, Triple Zero, with zero alcohol, calories, and sugar. 2m 52s