The ACCC alleges four 'ghost store' operators are harming consumers by presenting themselves as local Australian businesses which are facing imminent closing and claiming to sell high-quality clothing and footwear products.
BreakdownGenerated by LeadStory AI
- Australian consumer watchdog warns about fraudulent online boutiques known as 'ghost stores'. 15s
- Named scam stores include Willow & Grace Adelaide, Everly Melbourne, Double Bay Boutique, and Sophie Clare. 18s
- Victims often receive counterfeit goods or nothing at all, despite professional-looking websites. 29s
- Scams use AI-generated owner images and fake five-star reviews to mislead shoppers. 45s
- Authorities advise checking for an Australian business number, physical address, and independent reviews before purchasing. 1m 36s