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10 News First

Consumer watchdog warns of 'ghost stores' luring customers online

10 News First · Current
10 News First
10 News First
Current

The ACCC alleges four 'ghost store' operators are harming consumers by presenting themselves as local Australian businesses which are facing imminent closing and claiming to sell high-quality clothing and footwear products.

BreakdownGenerated by LeadStory AI
  • Australian consumer watchdog warns about fraudulent online boutiques known as 'ghost stores'. 15s
  • Named scam stores include Willow & Grace Adelaide, Everly Melbourne, Double Bay Boutique, and Sophie Clare. 18s
  • Victims often receive counterfeit goods or nothing at all, despite professional-looking websites. 29s
  • Scams use AI-generated owner images and fake five-star reviews to mislead shoppers. 45s
  • Authorities advise checking for an Australian business number, physical address, and independent reviews before purchasing. 1m 36s
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