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Why is McDonald's expanding value meals?

Asked 4 hours ago

Answer

McDonald's is expanding value meals to attract budget-conscious customers, especially lower and middle income consumers who are visiting less due to financial pressures. The company aims to offer affordable options and boost traffic by providing meal combinations at about 15% lower prices than buying items separately.

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McDonald's expands value meals as low income consumer traffic weakens

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  • McDonald's is expanding its value meal menu to win back budget-conscious customers. 3s
  • Lower and middle income consumers are facing financial pressure, reducing fast food visits. 11s
  • The new value meals offer about a 15% discount compared to buying items separately. 1m 7s
  • Eight different value meal combinations will be available, with more options coming soon. 59s
  • McDonald's aims to make these deals widely accessible, not just through its app. 1m 56s
Food & DietBusinessEconomy

References

McDonald's expands value meals as low income consumer traffic weakens
Icon
CNBC
5 hours ago
McDonald's expands value meals as low income consumer traffic weakens

McDonald's is expanding its value meal menu to win back budget-conscious customers as lower and middle income consumers are struggling financially.

McDonald's expands value meals as low income consumer traffic weakens
Icon
CNBC
5 hours ago
McDonald's expands value meals as low income consumer traffic weakens

The value meals will be about 15% cheaper than buying items separately, aiming to bring in more traffic from price-sensitive consumers.

McDonald's expands value meals as low income consumer traffic weakens
Icon
CNBC
5 hours ago
McDonald's expands value meals as low income consumer traffic weakens

The deal is designed to increase traffic from lower income consumers who have reduced visits, with offerings available beyond just app users.

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