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Why is Apple putting its headset on hold?

Asked 1 hour ago

Answer

Apple is halting its headset development due to the Vision Pro's lack of significant market impact and shifting focus to smart glasses to compete with Meta. The Vision Pro did not create a new computing paradigm as hoped, and Apple now rarely mentions it publicly.

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Apple shelves headset in favor of smart glasses to compete with Meta

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Just In
  • Apple is halting plans for a new Vision Pro headset to focus on smart glasses.
  • The Vision Pro headset did not meet Apple's expectations for market impact. 26s
  • Apple's smart glasses will compete directly with Meta's Ray-Ban glasses. 20s
  • Smart glasses are still a niche market, with Meta selling about two million pairs since 2023. 1m 13s
  • Apple sells about 225 million iPhones annually, highlighting the small scale of the smart glasses market. 1m 22s
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References

Apple shelves headset in favor of smart glasses to compete with Meta
Icon
CNBC
2 hours ago
Apple shelves headset in favor of smart glasses to compete with Meta

The Vision Pro has not been the massive hit Apple hoped for and did not usher in a new paradigm of computing.

Apple shelves headset in favor of smart glasses to compete with Meta
Icon
CNBC
2 hours ago
Apple shelves headset in favor of smart glasses to compete with Meta

Apple barely talks about the Vision Pro in recent public events, indicating a shift in focus.

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