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Why does Egypt have so many billboards?

Asked 3 hours ago

Answer

Egypt has so many billboards due to a surge in new road infrastructure and the need to generate revenue for road maintenance. Out-of-home advertising, including billboards, has become a significant income source, with revenues doubling as billboard numbers increased. Authorities are now considering more regulation due to concerns about safety and city aesthetics.

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Reuters

Egypt’s billboard boom strains eyes but raises profits

Reuters · Just In
Reuters
Reuters
Just In
  • The number of billboards in Egypt has risen from 2,500 to 6,300 since 2019. 39s
  • Revenue from out-of-home advertising doubled last year to $130 million. 46s
  • Drivers report that bright LED billboards can be distracting and affect road visibility. 13s
  • Urban planners say the billboards impact the city's identity and are not human-centric. 1m 29s
  • The Prime Minister has called for more regulation to uphold aesthetic values in billboard placement. 1m 42s
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References

Egypt’s billboard boom strains eyes but raises profits
Icon
Reuters
3 hours ago
Egypt’s billboard boom strains eyes but raises profits

Since 2019, the number of billboards in Egypt has dramatically increased from 2,500 to 6,300, driven by new road construction and the need to generate revenue for road maintenance.

Egypt’s billboard boom strains eyes but raises profits
Icon
Reuters
3 hours ago
Egypt’s billboard boom strains eyes but raises profits

Billboards are a source of income to cover the cost of maintaining new roads, providing revenue after construction through advertising and tolls.

Egypt’s billboard boom strains eyes but raises profits
Icon
Reuters
3 hours ago
Egypt’s billboard boom strains eyes but raises profits

The Prime Minister has called for more regulation to ensure billboards better uphold aesthetic values amid growing concerns about their impact.

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