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What has Apple announced?

Asked 2 hours ago

Answer

Apple has announced a $100 billion increase in U.S. investment, the launch of Apple Intelligence (its AI platform), and a renewed focus on AI including potential acquisitions and partnerships. The company aims to expand American manufacturing and enhance AI capabilities across its products.

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CNN

This strategy worked for the iPhone. Can Apple do it again with AI?

CNN · New
CNN
CNN
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  • Apple introduces Apple Intelligence, its new AI platform, after a period of waiting. 16s
  • Apple's strategy is to enter the market later but focus on offering a refined product, as seen with the iPhone and AirPods. 31s
  • Apple Intelligence emphasizes personalization by using users' personal data securely. 1m 33s
  • The AI features will be integrated directly into Apple devices, making them easily accessible. 2m 18s
  • There are concerns about whether these features will be enough to drive upgrades to new iPhones. 2m 53s
Apple

References

This strategy worked for the iPhone. Can Apple do it again with AI?
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CNN
9 hours ago
This strategy worked for the iPhone. Can Apple do it again with AI?

Apple announces Apple Intelligence, its new artificial intelligence platform, aiming for seamless integration and privacy-focused personalization.

White House official says Apple to boost U.S. investment by $100B
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CNBC
14 hours ago
White House official says Apple to boost U.S. investment by $100B

Apple will increase its U.S. investment by $100 billion, bringing the total to $600 billion, with a focus on American manufacturing and supply chain expansion.

Apple CEO Tim Cook to staff: AI is 'ours to grab'
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CNBC
2 days ago
Apple CEO Tim Cook to staff: AI is 'ours to grab'

Tim Cook tells staff Apple will make significant investments in AI and is open to acquiring companies to accelerate its AI roadmap.

Apple's AI Acquisition Targets
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CNBC
3 days ago
Apple's AI Acquisition Targets

Apple signals a push for new AI investments, including acquiring a Seattle-based AI startup and considering larger deals or partnerships with firms like Perplexity and Anthropic.

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