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Is sorority rushing profitable?

Asked 3 hours ago

Answer

Sorority rushing has become profitable, with businesses offering coaching packages and video production services to meet rising demand, turning recruitment into a lucrative industry.

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CBS America

How sorority rush season became a business

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  • Social media has amplified interest in sorority recruitment, highlighting both positive and negative aspects.
  • Coaching services for sorority hopefuls now charge thousands of dollars and have seen rapid growth. 43s
  • Parents often invest in these services to give their children an advantage in the competitive process. 1m 12s
  • Professional videographers are hired to produce recruitment videos, with some contracts as high as $30,000. 2m 59s
  • Sorority membership has increased by 13% over four years, fueling the business around recruitment. 2m 31s
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References

How sorority rush season became a business
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CBS America
3 hours ago
How sorority rush season became a business

Stacia Dameron runs Hiking in Heels, coaching sorority hopefuls through the rush process with packages ranging from $3,000 to $5,000.

How sorority rush season became a business
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CBS America
3 hours ago
How sorority rush season became a business

Dameron's clientele has tripled in four years, with around 500 clients at about 100 colleges this season.

How sorority rush season became a business
Icon
CBS America
3 hours ago
How sorority rush season became a business

Parents invest in rush coaching services for their children, similar to hiring tennis coaches or SAT prep.

How sorority rush season became a business
Icon
CBS America
3 hours ago
How sorority rush season became a business

The popularity of sorority rush has led to the emergence of businesses offering services like coaching and high-end recruitment videos, some costing up to $30,000.

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