Name: How the rise of GLP-1 drugs is shifting consumer habits
Uploaded: 2025-12-09T01:21:25.947Z
Duration: 2 min 24 s
Description: The rise in the use of GLP-1 weight-loss drugs across the U.S. is shifting not only scales, but also how Americans are spending their time and money.

The rise in the use of GLP-1 weight-loss drugs across the U.S. is shifting not only scales, but also how Americans are spending their time and money.

Washington

The increasing use of GLP-1 weight loss drugs, including Ozempic and ZepBound, has led to notable changes in how Americans shop, eat, and spend. According to a recent Gallup poll, over 12% of U.S. adults now use these medications, double the rate from the previous year. 

This trend is influencing demand for smaller clothing sizes, healthier food choices, and greater spending on travel and activities. While companies are adjusting to these shifts, the high cost of GLP-1 drugs continues to limit access, though upcoming negotiations and new tablet options may make them more affordable in the future.

How the rise of GLP-1 drugs is shifting consumer habits

The rise of the use of GLP-1 weight loss drugs across the country is not only shifting scales, but also how Americans are spending their time and money. According to a recent Gallup poll, the percentage of U.S. adults taking drugs like Ozempic and ZepBound has doubled to more than 12% over the past year. Now companies are preparing for what that increase will mean for consumers who are shedding pounds and changing their habits. Joining us now is Jacqueline Pizer. She is a retail reporter for The Washington Post. I mean, Jacqueline, we've heard about restaurants now giving like these snackable menus. You took a really deep dive into all the ways our consumer culture is changing. What are some of the highlights for you? Yeah, I mean, it can really create a psychological shift for consumers. So it can seep into everything from how they're grocery shopping, how they're eating out, how they are shopping for clothes, travel. It really will seep into every aspect of the consumer economy. What are some of the biggest takeaways from your reporting? Yeah, I mean, I think it's really interesting that we're already seeing data that's shown that smaller sizes for clothes are in higher demand, while larger sizes are in lower demand. Also among consumers specifically on these drugs, we've seen that they've changed how they're shopping in stores. So they're buying less salty snacks and buying more protein-rich items and vegetables. And then also just personality changes in a way. You feel more confident, you're more willing to spend on travel and be more active. So it's really fascinating how it seeps into every part of your life. And even though more people are still using these drugs, there is still a considerable cost barrier, right? Where does that stand right now? Yeah, I mean, that's definitely a barrier to entry for these drugs. And there will probably be changes with Trump's new negotiations with the drug companies. And there's also more options that will be coming out soon with tablets that will be probably cheaper for consumers. But it's definitely more concentrated to a certain sector of the economy. Do you expect these numbers that we were just showing on the screen to increase for 2026? Oh, I'm sure. I'm sure they will. I mean, they're just becoming more and more accessible. I can only see that it's going to grow. I mean, in the data that you cited in the beginning from Gallup Poll, I mean, doubling over the span of two years is pretty astonishing. So as it becomes more accessible, I would assume that we will see more of that. Jacqueline Peyser, thank you. Thank you.

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