France has a passion of wine, but despite its consumption of wine and other alcoholic beverages has decreased over the years. A growing wellness trend is forcing some winemakers to explore alternative markets.

Paris

French winemakers are increasingly turning to the production of non-alcoholic wines in response to declining alcohol consumption and shifting consumer attitudes. While wine remains an important part of French culture and economy, studies indicate a steady drop in sales and consumption over the past three decades, largely due to health and wellness concerns.

Producers in southern France are now manufacturing thousands of hectolitres of alcohol-free wine, using processes that preserve the wine's aromas while removing alcohol. Industry reports predict that wine consumption in France will fall by 25 percent by 2035, while the global market for alcohol-free wines is expected to reach $5 billion by 2032.

French winemakers exploring new markets in non-alcoholic sector

At the heart of the French joie de vivre is the country's love and reputation for wine. It's a vital part of the nation's economy and cultural identity, but despite this deep-rooted tradition, France's relationship with alcohol is changing. Although wine remains the drink of choice for more than half of the French population, its sales and overall alcohol consumption have seen a steady decline over the past three decades, numerous studies pointing to health and wellness concerns as one of the primary reasons. There is an awareness, especially among younger people, that alcohol is somewhat less of a form of socializing and belonging. There's also an idea of wanting to continue enjoying good products but not necessarily wanting the side effects. Today this disenchantment is forcing alcoholic beverage makers to adapt to new consumption trends, with some winemakers turning to the production of alcohol-free wine. The centre in southern France produces nearly 6,000 hectolitres of non-alcoholic wine to meet demand, a process by which alcohol molecules are removed while preserving the aromas of the wine. To make a good alcohol-free wine, you need an excellent base wine, consequently a well-managed vineyard, healthy grapes and good winemaking. According to a 2022 report by the CNIV, wine consumption is expected to decline by 25 percent by the year 2035. The global market for alcohol-free wines, meanwhile, is expected to reach a whopping $5 billion in 2032.

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