Hyrox, a fitness race started in 2017, is one of the fastest growing competition sports on the market. Through event ticket sales, affiliate gym memberships and merchandise it will bring in ~$140 million in revenue for 2025.

Las Vegas

Hyrox, a fitness competition founded in Germany in 2017, has rapidly expanded its global presence. The event, which blends endurance and strength challenges, started with 650 athletes and now anticipates 850,000 participants across 80 races in 23 countries in the coming year. Revenue projections for 2025 are estimated at approximately $140 million, driven by event ticket sales, affiliate gym memberships, and merchandise.

Hyrox positions itself as an accessible competition for all fitness levels, partnering with over 8,000 affiliate gyms worldwide. Monthly affiliation fees from these gyms contribute to the company's revenue. The brand distinguishes itself from other fitness events by encouraging continued gym membership and training, rather than pulling participants away from gyms. Other fitness brands, such as Lifetime Fitness, are launching similar events, but Hyrox continues to emphasize its broad appeal and leadership in the sector.

The business boom of Hyrox – a new fitness competition

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