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CBS America

Pride marketing toned down this year amid Trump's DEI crackdown

CBS America · 1 month ago
CBS America
CBS America
1 month ago

Companies are pulling back Pride Month marketing this year amid President Trump's executive orders targeting diversity, equity and inclusion initiatives. Ad Age senior reporter Adrianne Pasquarelli joins "CBS Morning News" with more.

BreakdownGenerated by LeadStory AI
  • Companies are reducing Pride Month marketing due to President Trump's executive orders against DEI programs. 6s
  • New York City Pride faces a $750,000 budget shortfall as corporate sponsorship declines. 17s
  • Surveys show most consumers believe corporations support Pride for business reasons, not genuine celebration. 28s
  • Some brands, like Sephora and Levi's, continue Pride campaigns but are more cautious in their approach. 2m 23s
  • There is widespread skepticism about the authenticity of corporate Pride support, with terms like 'rainbow washing' being used. 3m 21s
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