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CNBC

IKEA sees opportunities in China's 'silver economy'

CNBC · 2 months ago
CNBC
CNBC
2 months ago

Tolga Oncu, COO of Ingka Group, which manages IKEA, discusses the competition and opportunities he sees in China, especially in the 'silver' economy. He says China is also key to understanding 'omni-channel ecosystem retailing'.

Breakdown
  • IKEA faces increased competition in China from e-commerce companies entering physical retail.
  • The company is focusing on China's 'silver economy' and multi-generational households with new product ranges. 34s
  • China serves as a key market for IKEA to develop and test omni-channel retail strategies. 1m 9s
  • IKEA has invested over 2 billion euros to lower prices and maintain affordability globally, including in China. 1m 33s
  • Trade tariffs and economic changes have impacted IKEA, but the company has absorbed much of the cost without fully passing it on to customers. 4m 7s
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