Ha sido desarrollado por Seraphinne Vallora, una agencia de marketing basada en IA con sede en Londres, que afirma que puede producir modelos de cualquier etnia, tamaño o peso.

London

The release of Open AI's ChatGPT has accelerated the development of artificial intelligence and warnings about its impact on society.

Rise of AI

Guess has launched a new global campaign featuring Vivi, an AI-generated model created by London-based agency Seraphine Valora. Vivi embodies the brand's traditional aesthetic, described as feminine and sensual, and appears in major fashion publications.

The campaign has raised concerns about the influence of AI models on societal beauty standards, particularly for young people. While the creators claim AI allows for greater diversity in models, industry professionals argue that real human interaction and creativity remain essential in fashion. There are also suggestions that Vivi could be given an AI-driven lifestyle for fans to follow, further blurring the lines between real and virtual personas.

La "modelo" de inteligencia artificial de la campaña Guess cuestiona los cánones de belleza

Conoce a Vivi, el rostro de la última campaña mundial de la firma de ropa californiana Guess. Es joven, guapa y aparece en las páginas de la edición de agosto de la biblia de la moda Vogue. Pero Vivi no es real. Fue creada por la agencia de marketing de IA Seraphine Valora, con sede en Londres. Así que esta es Vivi, Vivian Valora. Vivi es una modelo que hicimos para Guess. Básicamente lo que hacemos es que cuando trabajamos con una marca, descubrimos su ADN. El ADN de la marca no es sólo su trabajo, es también su modelo. Su modelo es una gran parte de lo que hace que una marca sea una marca. Así que Vivi es una representación de lo que Guess ha hecho habitualmente en el pasado. Es una mujer hermosa, parece una diosa, es femenina, sensual. La controvertida campaña plantea interrogantes sobre lo que significa para la gente real, especialmente para las jóvenes, que ya se enfrentan a unos cánones de belleza poco realistas. Pero la empresa dice que puede producir modelos de cualquier etnia, tamaño o peso. Porque hemos identificado un problema real en el mercado. A veces es muy, muy difícil crear campañas de marketing, sobre todo si es en el lugar y sobre todo si usted necesita una variedad de modelos, una variedad de conceptos en general. Así que las empresas tienen esta necesidad de crear más contenido rápido. El director de gestión de tiendas, que fichó por primera vez a la supermodelo Kate Moss, dice que la IA puede ser útil para tareas de fondo, pero en el plató, nada supera a las personas reales. Los rodajes suelen tener momentos espontáneos de creatividad. La interacción entre el fotógrafo, el estilista y el director artístico, el peinado, el maquillaje, la modelo, todo se combina. Y a menudo es una cosa del zeitgeist. La moda es un lenguaje. El lenguaje tiene que ver con la expresión. Y es expresión del estado de ánimo, de la emoción, de cómo la gente ve el mundo, cómo quieren ser vistos y comprendidos. Y todo eso puede combinarse en una atmósfera creativa para producir algo realmente asombroso. Chambers añade que la gente no sólo quiere píxeles en una pantalla, también quiere la historia de fondo. Serafine Valoro dice que está pensando en dotar a Vivi de un estilo de vida artificial que sus fans puedan seguir.

Photos of a "person of interest" in the assassination of Charlie Kirk were released by the Salt Lake City FBI. Authorities are searching for the person who shot and killed the conservative activist at an event at Utah Valley University.

Orem

Photos released of "person of interest" in Charlie Kirk assassination

Authorities shared new details about the suspect's movements leading up to the fatal shooting of conservative activist Charlie Kirk. The search for the suspect continued on Thursday.

FBI says it has good video of Charlie Kirk shooting suspect

President Donald Trump announced Thursday that he will award conservative activist Charlie Kirk, who was assassinated during a campus event in Utah, the Presidential Medal of Freedom posthumously.

Washington

Trump says he'll award Charlie Kirk the Presidential Medal of Freedom

Authorities say the weapon used in the fatal shooting of conservative activist Charlie Kirk has been recovered and law enforcement tracked the movements of the suspect.

Officials: Weapon in Charlie Kirk shooting recovered; suspect tracked

Trump vowed retribution in an Oval Office address after his close ally and conservative activist Charlie Kirk was fatally shot on a campus in Utah. A massive search for the killer intensified following Kirk's death, with police going door-to-door looking for the shooter.

Trump pledges to find killer of conservative activist Charlie Kirk

The UAE’s President Mohammed bin Zayed visited Doha a day after Israel’s strike, signalling Gulf solidarity. Qatar’s prime minister called the strike “state terror,” accusing Israel of killing hopes for a hostage deal and demanding Netanyahu face justice.

Doha

Middle East Conflict

Qatar seeks ‘collective response’ to Israeli attack

Poland is rejecting the claim that Russian drones crossed into Polish airspace by accident and says the move is reckless and could lead to potential escalation.

Warsaw

Ukraine Invasion

Europe on edge after Russian drones invade Polish airspace

Prince Harry and King Charles had a private tea in London, Buckingham Palace. This marks their first meeting in nearly two years. Harry, the Duke of Sussex, last saw his father in early 2024, shortly after it was announced the King was undergoing cancer treatment.

King Charles, Prince Harry meet for the first time in nearly 2 years

U.S. President Donald Trump says rightwing political activist Charlie Kirk is dead after being shot in the neck at a university campus event in Utah. There is not a suspect in custody.

Conservative activist Charlie Kirk killed in shooting, Trump says

Brazilian Supreme Court Justice Luiz Fux voted on Wednesday (September 10) to acquit former President Jair Bolsonaro of forming a criminal organization and voted to annul his trial over jurisdiction, breaking with peers and raising the odds of an appeal after the final verdict this week.

Brasilia

Brazilian judge votes to annul Bolsonaro case, breaking with peers

U.S. President Donald Trump urged EU officials on Tuesday to hit China with tariffs of up to 100% as part of a strategy to pressure Russian President Vladimir Putin, according to a U.S. official and an EU diplomat.

Global Tariffs

Trump urges EU to impose 100% tariffs on China and India, sources say

Poland shot down drones that entered its airspace during a widespread Russian attack in western Ukraine, with the NATO member calling the incursion "an act of aggression." It marks the first time a member of the alliance has fired shots in the war.

Poland downs Russian drones in first shots fired by NATO member in war

Two Brazilian Supreme Court justices voted to convict former President Jair Bolsonaro of leading a criminal conspiracy to overturn the 2022 election, as they cast the first votes in the final phase of the ex-president's trial.

Two Brazil Supreme Court justices vote to convict Bolsonaro

Nepal’s prime minister has stepped down with at least 22 people dead, the country’s parliament in flames and its main airport shut down during a violent revolt. The unrest started over a social media ban and grew into a broader anti-corruption protest.

Kathmandu

Nepal’s parliament set on fire, PM resigns as protests spiral

U.S. President Donald Trump can't escape questions about Jeffrey Epstein as a congressional committee released a suggestive personal note to Epstein allegedly from Trump, for the convicted sex offender’s 50th birthday.

White House denies alleged Trump letter to Epstein is authentic

Israel's military said it "conducted a precise strike targeting the senior leadership of the Hamas terrorist organization," amid reports of large explosions in Qatar's capital city, Doha.

Hamas says none of its leadership killed in Israeli strike on Doha

French President Emmanuel Macron has named loyalist Sebastien Lecornu, a one-time conservative protégé who rallied behind his 2017 presidential run, as prime minister. Analysts say France is in the midst of a complicated political crisis.

Paris

France's Macron names loyalist Lecornu as new PM

Videos circulating online reveal a luminous flying object hitting the vessel. No crew members were harmed. Activists part of the flotilla say they will not be deterred by the attack, and that their mission will continue as planned.

Flotilla for Gaza ship struck by drone off Tunisia, organizers say

The Bureau of Labor Statistics said the U.S. labor market added 911,000 fewer jobs between April 2024 and March 2025. CBS News MoneyWatch correspondent Kelly O'Grady breaks it down.

U.S. jobs growth revised down by 911,000

A Michigan judge has dropped criminal charges against 15 people who were accused of trying to falsely certify Donald Trump as the winner of the 2020 presidential election. CBS News' Shanelle Kaul has the latest.

Michigan

Judge tosses case against 15 accused fake Trump electors in 2020

Israel says it carried out a strike targeting Hamas leaders. One Israeli official says it happened in Doha, Qatar. CBS News' Ramy Inocencio reports.

Israel targets Hamas leadership in Doha strike

The Trump administration launched a new immigration enforcement operation in Chicago, saying the latest federal crackdown in a US city would target the "worst of the worst criminals." But activists in the city remain defiant and say they will resist efforts by ICE to snatch people off the streets.

Chicago

Activists defiant as Trump launches ICE raids in Chicago

Norway's Labour Party has won four more years in government after seeing off a surge in support for the right. But exit polls predict it will only have a small majority, and its future may depend on how it navigates Norway's relationship with the rest of the world.

Oslo

Norway’s PM Stoere claims victory in general election

Officials in Nepal say at least 16 people are dead and dozens more injured after police opened fire on protesters. Tens of thousands, mostly young people, rallied in the capital Kathmandu against the government's ban on platforms including Facebook, X, and YouTube.

Multiple fatalities as Nepal police fire on protesters

France's Prime Minister François Bayrou overwhelmingly lost a confidence vote Monday after nine months in office. CBS News correspondent Shanelle Kaul has more.

French PM François Bayrou ousted after losing confidence vote

The U.S. Supreme Court allowed the Trump administration to continue its sweeping immigration stops in the Los Angeles area after they were briefly halted. CBS News immigration reporter Camilo Montoya-Galvez has more.

Supreme Court allows L.A. immigration stops to continue

Two Palestinian gunmen opened fire at a bus stop on the outskirts of Jerusalem on Monday (September 8), killing six people in what police described as "a terrorist attack," one of the deadliest in the city in the past few years.

Jerusalem

Palestinian gunmen kill six at Jerusalem bus stop

U.S. President Donald Trump said he was ready to hit Russia with a second phase of sanctions after its largest air attack on Ukraine in nearly four years of war. The assault on Saturday caused serious damage in Ukraine's capital, including to one of its most important government buildings.

Trump considering second phase of sanctions on Russia

A drone launched by Yemen’s Houthi rebels struck southern Israel Sunday, hitting Ramon International Airport near Eilat and forcing a shutdown of airspace in the region.

Ilan and Asaf Ramon International Airport

Yemen’s Houthi rebels strike Israel's Ramon International Airport

Protests have erupted in Chicago after U.S. President Donald Trump threatened a federal crackdown, including sending National Guard troops and expanding deportations.

La "modelo" de inteligencia artificial de la campaña Guess cuestiona los cánones de belleza

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Rise of AI