This Pride Month, many retail chains and brands are going quiet. Companies are treading lightly, avoiding prominent campaigns and visible public support. Luke Hartig, President of Gravity Research and former senior director at the National Security Council in the Obama White House joins CNN’s Rahel Solomon to discuss.
BreakdownGenerated by LeadStory AI
- Major retailers are reducing public support for Pride Month, including Target, Kohl's, Macy's, Nordstrom, and Gap. 14s
- A survey of corporate executives found 65% fear backlash from Pride-related activities this year. 1m 7s
- 39% of surveyed companies are decreasing their Pride engagement, while none are increasing it. 1m 18s
- The pullback is part of a broader trend of reduced corporate engagement on societal issues, not limited to Pride Month. 1m 46s
- Pressure from the current administration and conservative activists is a significant factor in companies' decisions to scale back. 2m 21s