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Why is Cracker Barrel facing backlash?

Asked 4 hours ago

Answer

Cracker Barrel faces backlash after unveiling a new logo, with critics from both political sides arguing the change abandons its nostalgic, old country farm aesthetic for a more corporate look.

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CNN

Backlash over Cracker Barrel’s logo change

CNN · Just In
CNN
CNN
Just In
  • Cracker Barrel unveiled a new logo, replacing its traditional design.
  • The logo change has drawn criticism from both conservative and liberal groups. 6s
  • Many are upset about the company moving away from its old country farm aesthetic. 24s
  • Loyal customers feel the new logo appears too corporate and lacks nostalgia. 38s
  • Experts note that significant logo changes can risk losing brand equity built over time. 47s
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References

Backlash over Cracker Barrel’s logo change
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CNN
5 hours ago
Backlash over Cracker Barrel’s logo change

Many on the right blame 'wokeness' for the new logo, while Democrats also criticize the rebrand.

Backlash over Cracker Barrel’s logo change
Icon
CNN
5 hours ago
Backlash over Cracker Barrel’s logo change

Frustration centers on the company abandoning its old country farm aesthetic, including vintage decor and rustic elements.

Backlash over Cracker Barrel’s logo change
Icon
CNN
5 hours ago
Backlash over Cracker Barrel’s logo change

Loyal customers feel the new logo 'just screams corporate' and risks eroding nostalgia and brand equity.

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