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Why did Adidas apologize to Mexico?

Asked 2 hours ago

Answer

Adidas apologized to Mexico after releasing a sandal resembling traditional indigenous huaraches, leading to accusations of cultural appropriation from Oaxacan artisans and authorities.

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Mexico: Adidas apologizes over alleged cultural appropriation

CNN · Just In
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Just In
  • Adidas released sandals designed by Willy Chavarria that resemble traditional Oaxacan huaraches. 48s
  • Local authorities and artisans accused Adidas and the designer of cultural appropriation. 53s
  • Both Adidas and Chavarria apologized, stating the intent was to honor Oaxacan culture. 1m 8s
  • Villa Hidalgo authorities are seeking to establish a registry to protect indigenous designs. 1m 37s
  • The incident has sparked calls for greater respect and legal protection for Mexican designs. 2m 12s
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References

Mexico: Adidas apologizes over alleged cultural appropriation
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CNN
2 hours ago
Mexico: Adidas apologizes over alleged cultural appropriation

Both the designer and the brand apologize after authorities complained about Adidas selling a sandal that closely resembles traditional indigenous huaraches.

Mexico: Adidas apologizes over alleged cultural appropriation
Icon
CNN
2 hours ago
Mexico: Adidas apologizes over alleged cultural appropriation

The designer explained his intention was to honor the culture and art of Oaxaca, but recognized the mistake and assumed responsibility.

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