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What is the latest advertising news?

Asked 15 hours ago

Answer

Advertising trends are shifting as younger consumers demand authenticity and values, with TikTok playing a major role in influencing luxury market preferences. Traditional advertising is being replaced by genuine engagement, and brands are adapting their strategies to connect with Gen Z and Millennials.

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Euronews

Are TikTok, Gen Z responsible for luxury boom in European market?

Euronews · Current
Euronews
Euronews
Current
  • Millennials and Gen Z prefer authenticity and values over perfect campaigns.
  • TikTok is a key platform for engaging the new generation of consumers. 7s
  • Brands like Hylak and Inglot use TikTok effectively in the Polish market. 1m 7s
  • Authentic communication on social media influences purchasing decisions. 1m 24s
  • Luxury is evolving to focus on brand values and relationships, not just products. 1m 50s
FashionShoppingSocial Media

References

Are TikTok, Gen Z responsible for luxury boom in European market?
Icon
Euronews
2 days ago
Are TikTok, Gen Z responsible for luxury boom in European market?

Platforms like TikTok are becoming the voice of the new consumer, influencing advertising trends.

Are TikTok, Gen Z responsible for luxury boom in European market?
Icon
Euronews
2 days ago
Are TikTok, Gen Z responsible for luxury boom in European market?

Younger consumers prefer authenticity over perfect images, prompting brands to shift advertising strategies.

Are TikTok, Gen Z responsible for luxury boom in European market?
Icon
Euronews
2 days ago
Are TikTok, Gen Z responsible for luxury boom in European market?

Brands such as Hylak and Inglot are effectively using TikTok to reach younger audiences.

Are TikTok, Gen Z responsible for luxury boom in European market?
Icon
Euronews
2 days ago
Are TikTok, Gen Z responsible for luxury boom in European market?

Luxury now encompasses not just products but also the values brands represent, changing advertising focus.

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