Does YouTube dominate the US TV industry?

Asked 8 hours ago

Answer

YouTube is identified as the largest TV distributor in the U.S. by viewing hours, surpassing Netflix and other streamers. Netflix uses this data to argue that its merger with Warner Bros. Discovery would not create market dominance, as YouTube remains the leading platform. Regulators, however, often exclude YouTube from antitrust analysis, focusing instead on premium scripted content.

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Netflix cites YouTube dominance to justify Warner Bros. Discovery deal

CNBC · New

CNBC

New

Netflix cites YouTube's dominance to justify Warner Bros. Discovery merger 4s
Regulators define market as premium scripted content, excluding YouTube 19s
Netflix says post-merger view hours would still trail YouTube and others 1m 3s
Analysts see Netflix's move as a response to competition from short-form video 2m 22s
Regulatory outcome remains uncertain as authorities assess market landscape 3m 0s

References

Netflix cites YouTube dominance to justify Warner Bros. Discovery deal

CNBC

11 hours ago

Netflix cites YouTube dominance to justify Warner Bros. Discovery deal

Nielsen data shows YouTube is the largest TV distributor in the U.S., but it is excluded from regulatory analysis as it is classified as user-generated video.

CNBC

11 hours ago

Netflix cites YouTube dominance to justify Warner Bros. Discovery deal

Acquiring HBO would increase Netflix's U.S. view hours from 8% to 9%, still behind YouTube at 13% and a hypothetical Paramount-WBD combination at 14%.

CNBC

11 hours ago

Netflix cites YouTube dominance to justify Warner Bros. Discovery deal

Nielsen data shows YouTube is the largest TV distributor in the U.S., and Netflix aims to use this gap between regulatory definitions and actual viewing behavior to its advantage.

CNBC

11 hours ago

Netflix cites YouTube dominance to justify Warner Bros. Discovery deal

Netflix co-CEO Greg Peters stated that acquiring HBO would increase Netflix's U.S. view hours from 8% to 9%, still behind YouTube at 13%.

Does YouTube dominate the US TV industry?

Answer

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